How MrBeast made his money is a question frequently leveled at the extravagantly generous YouTube personality. Jimmy Donaldson, better known as MrBeast, is an internet sensation whose YouTube channel has racked up over 6 billion views since he started his channel in 2012 at the age of 13. To date, MrBeast has a mammoth 33 million subscribers, with his loyal following a critical factor in making him one of the richest YouTubers of all time with at just 23 years old. However, when it comes to exactly how MrBeast got his money, many followers remain in the dark.
The giveaway-happy MrBeast first rose to worldwide prominence in 2018, after a video of the YouTube star donating $10,000 to a homeless man went viral. MrBeast has since become synonymous with the aggressive philanthropy he practices, with his generous giveaways and feel-good challenges handing out an eye-watering $1 million in the last two years alone. Donaldson's latest viral stunt is a faithful recreation of the Netflix drama sensation Squid Game, in which 456 people compete in a series of Korean childhood games for a grand prize of $456,000.
The question of how MrBeast got his money often crops up in the aftermath of his increasingly generous donations. MrBeast's popularity is a massive factor here, with the YouTube personality earning a high pay-per-1000-views rate from his 90 million on-platform subscribers (across three self-owned channels). Fall Guys favorite MrBeast also receives huge sums from high-profile sponsors looking to advertise on his videos, which coupled with his own wildly successful merch store ensures Donaldson is a very wealthy man indeed.
How MrBeast Got His Money
After initially garnering worldwide attention in 2018, MrBeast's worth skyrocketed exponentially over the next two years. His unique brand of online philanthropy instantly attracted a host of wealthy sponsors, including Quidd, CSGO Lotto, Honey, TikTok, and many others in 2021 alone. These prominent brands donate hefty sums to Donaldson for use as he sees fit, with the 23-year-old stating he recycles the majority of this funding back into increasingly grandiose giveaways and production costs, as well as his growing self-branded merchandise.
Yet funding is only the tip of the iceberg regarding MrBeast's revenue streams, one of which is YouTube itself. YouTube employs a payment system where an agreed sum is paid per thousand views any given streamer elicits, with the payment number increasing alongside a specific streamer's popularity. For context, MrBeast's Squid Game recreation video has (at the time of writing) amassed 4,584,856 views in less than two hours since its YouTube upload. Based on MrBeast's ever-increasing popularity on the platform, several outlets have previously reported Donaldson could be earning as much as $40,000 per day from his YouTube content alone, which adds up to a whopping $15 million a year from the platform's payouts.
How Rich Is MrBeast?
Much like the origin or his wealth, the answer to how rich is MrBeast is far from straightforward. MrBeast's net worth is on an upward trajectory that shows no signs of slowing at the close of 2021. It is estimated MrBeast is worth as much as $25 million as of November 2021, with the (now Emmy eligible) YouTube star taking home approximately $3 million per month from his combination of YouTube royalties, sponsorship payments, and merchandise profits. This skyrocketing personal value ensures MrBeast's giveaways and donations will continue to escalate accordingly as his avid YouTube audiences eagerly await Donaldson's next philanthropic stunt.